Graphic design made great strides in Japan during the modernization period of the early 20th century and again in the postwar era of rapid economic growth. Throughout the course of prewar Modernism, postwar recovery and high-paced economic development, and then the arrival of the information age, Japan’s graphic designers firmly established “design” as a full-fledged field of creative endeavor—an area that, by dint of its outstanding quality and a unique aesthetic sense, has contributed greatly to the development of the nation’s industries and culture.
With the coming of a truly global era in the late 20th century, however, currents in design have been changing significantly across the globe. The act of designing, which used to be undertaken exclusively by specialists, has, with the advent of digital tools, become readily available to the broad masses. Furthermore, design methods and materials, which previously were obtainable only by economically “advanced” countries, today can be accessed from anywhere in the world.
Amidst these changes, in what direction will Japanese graphic design move in the years ahead? And what possibilities might this future bring? To address these questions, an awareness of history is indispensable. Throughout the 20th century, Japan’s graphic design culture developed aesthetics and methods different from the design culture of the West. Today, in the 21st century, the progress of the past serves as a rich historical source.
This exhibition will present an overview of the history of Japanese graphic design in the 20th century—together with works, people and events deemed worthy of attention—from the respective vantage points of the designers who are at the forefront of contemporary graphics. The exhibits are gleaned from IDEA (Seibundo Shinkosha), a magazine which has followed the leading trends in graphic design both in Japan and abroad for more than half a century, starting in 1953.
The gallery will also be home to a temporary library of design-related books, selected by 47 designers, spanning a broad time spectrum, including all back issues of IDEA. Visitors will be able to take these rare books directly in hand, enabling them to think about the future of design.
The exhibition represents a new attempt to expand beyond a simple retrospective of 20th century design in Japan to a critical interpretation. We hope that this alternative history of graphic design will serve as a place to consider, together, the graphic design of today—and tomorrow.
Room A: 13 Fragments Emanating from Preceding Japanese Graphic Design
Opinions vary as to how the history of graphic design in Japan should be told. Until now, the historical narrative repeatedly reproduced and shared in the media has consisted of a review of the leading designers of the Modernism movement in art during the early 20th century and again during Japan’s era of robust economic growth after the war, the activities of the design community during those times, and examples of designs that had social impact through events such as the Tokyo Olympics (1964) and Osaka Expo (1970). As a historical resource, however, the chronicle of those times should be expanded, reinterpreted and contextualized from broader geographic, chronological and political perspectives. In this exhibition area, 13 of today’s rising stars in Japanese graphic design reveal how, from their respective vantage points, they are each working to connect the history of Japanese graphic design in the 20th century into a new context.
Takasuke Onishi, Daijiro Ohara, Kensaku Kato, Jun Kawana, Atsuki Kikuchi, Yui Takada, Yoshihisa Tanaka, Ryoji Tanaka, Koh Chihara, Rikako Nagashima, Takeo Nakano, So Hashizume, Akinobu Maeda
Room B: The Complete Archive of IDEA Magazine
IDEA magazine (published by Seibundo Shinkosha) was launched in 1953 as the first publication of its kind since Kokokukai, Japan’s only advertising-related magazine of national scale published in prewar years (1926-1941). At the time of its launch, IDEA’s editor-in-chief was Takashi Miyayama, who had been the editor-in-chief of Kokokukai when that publication was terminated; Hiroshi Ohchi served as art director, and Yusaku Kamekura designed the magazine’s logo. Since its launch, IDEA (published quarterly since 2014), under its various editors-in-chief, has continuously showcased the contemporary trends in graphic design both in Japan and overseas. In this zone, visitors can view
bound copies containing the entire collection of the magazine’s back issues.
Participating artist (installation):
Room C: A Library of Clues for the Graphic Design of Tomorrow
The field of design, born within the great transformation to the modern era, gradually lost its initial dynamism and focus on philosophical ideas amid subsequent industrial developments, becoming a mere database of methodological structures. Within changes in the frameworks of professions and values brought about by globalization and technological innovation, graphic design—a “method” until now—appears to be undergoing a shift to but one element of the realm of computing. Amidst this turn of events, how can graphic design be updated? And how can this be grasped as a human issue? For this exhibition area, 47 designers who are currently garnering attention for their unique activities were requested to select five books which they believe might provide clues to answering those questions. For every group of five, one volume has been chosen to put on open view, creating a library of 47 works.
Hirofumi Abe, Tomoyuki Arima, Shohei Iida, Yoshiaki Irobe, Yuri Uenishi, Rina Okazawa, Ken Okamoto, Chikako Oguma, Shunsuke Onaka, Fumikazu Ohara, Toru Kase, Yuzo Kariya, Tadao Kwamura, Toshimasa Kimura, Hiroyasu Kimura, Akihiro Kumagaya, Tetsuya Goto, Satoshi Kondo, Shun Sasaki, Asami Sato, Yusuke Shono, Keita Shimbo & Misako Shimbo (smbetsmb), Tezzo Suzuki, Yuri Suyama, Saki Soda, Yohei Sometani, Mariko Takagi, Chie Tanaka, Yuichiro Tanaka, Mina Tabei, Hibiki Chikada, Yasuo Totsuka, Toshinobu Nagata, Kentaro Nakamura, Nicole Schmid, Yuma Harada, Ayumi Higuchi, Hiromi Fujita, Jujiro Maki, Haruka Misawa, Isao Mitobe, Masashi Murakami, Takahiro Yasuda, Kazuhiro Yamada, Hideyuki Yamano, Kohji Robert Yamamoto, Natsuko Yoneyama
Born in Saitama Prefecture in 1976. After initially studying law, Onishi graduated from Tama Art University with a degree in Graphic Design. In 2009 he established direction Q. While on the one hand undertaking total direction encompassing everything from brand image design to operation, as “iruinai” he engages in cultural and arts-related support and projects focused on human’s powers of creativity. Onishi also teaches at Nagaoka Institute of Design and MeMe Design School.
Born in Kanagawa Prefecture in 1978. Graduated from Musashino Art University with a concentration in design in 2003. The same year, he established Omomma. In addition to undertaking design work and video production, through exhibitions, workshops, performance, etc., he undertakes numerous projects probing new perceptions in language and the written word. Mr. Ohara is also the recipient of a 2014 Tokyo TDC Award.
Born in Saitama Prefecture in 1975. Principal of Laboratories. Kato’s work scope includes graphic design, book design, web design, signage, etc. Major fields are art, architecture, philosophy, fashion, etc.
Born in Chiba Prefecture in 1976. After working for pri graphics inc., in 2017 Kawana established his own book design office. He undertakes numerous book designs and magazine editorial designs.
Born in Tokyo in 1974. Attended Musashino Art University, majoring in Sculpture. Kikuchi’s areas of work to date include art direction for minä perhonen (1995-2004) and Sally Scott (2002 to date), VI sign planning for Aomori Museum of Art (2006 to date) and Omiyamae Gymnasium (2014), magazine and book design, and package design for “Kamenoko Sponge.” He has also undertaken numerous works relating to art, architecture, fashion and crafts. Kikuchi also serves as principal of Book Peak, a publisher of art books.
Born in Tokyo in 1980. Principal of Allright Graphics. Takada graduated from Kuwasawa Design School. He established the design office Allright Graphics in 2006, and in 2007 founded Allright Printing, a print shop specialized in letterpress printing. Takada is also an Associate Professor at Tokyo Zokei University.
Born in Hamamatsu, Shizuoka, in 1980. Graduated from Musashino Art University with a concentration in Scenography, Display and Fashion Design. Tanaka has performed VI planning for Tokyo Photographic Art Museum and other commercial galleries, and art direction of Art Book Fair, Art Fair Tokyo, Daikanyama Photo Fair, etc. He also regularly undertakes design and book design for collections of artists’ works. Tanaka is further active in the artist unit Nerhol together with sculptor Ryuta Iida.
Born in Mie Prefecture in 1975, Ryoji Tanaka graduated from Doshisha University (Faculty of Engineering) and the International Academy of Media Arts and Science. In 2003 he founded Semitransparent Design. He performs everything from planning and production of websites to exhibitions of works. His major exhibitions include “tFont/fTime” (YCAM), “Semitra” (Creation Gallery G8), “Boring/Bored” (ggg) and “Illuminating Graphics” (Creation Gallery G8). In 2015 Tanaka won a JAGDA New Designer Award.
Born in Tokyo in 1971. Graduated from Tama Art University’s night course in Fine Arts in 1996. While still a student, from 1995 Chihara worked at Hajime Tachibana Design. He went freelance in 1998. In 2003 he held “BICHA-BICHA Exhibition” (Gas Shop), and in 2005 he completed Robundo Typography School. From 2007 to 2017 Chihara taught part-time in the Department of Design of Tama Art University. He is currently broadly active in diverse areas relating to graphic design.
Born in Ibaraki Prefecture in 1980. Graduated from Musashino Art University. Since 2014 Nagashima is the principal of the design company village®. Aiming to question existing perspectives and to contribute to changes leading to different values, she mediates between the subject’s thoughts and designs perceptual information. Nagashima’s works to date include: Sapporo International Art Festival 2014, directed by Ryuichi Sakamoto, on the theme of “City and Nature”; “Night Cruising,” a documentary following film production by its blind protagonist; Tohoku Youth Orchestra, comprising children from disaster-impacted prefectures; and PEACE SHADOW PROJECT, a collaboration with contemporary artist Tatsuo Miyajima questioning nuclear power.
Born in Tokyo in 1977. Graduated from Musashino Art University. After initially working at Katsui Design Office, Nakano established Nakano Design Office Co., Ltd. He probes possibilities of graphic design within diverse areas, his main themes being informational structuring and contextual visibility. Among his awards received to date are the Japan Typography Association Grand Prix and Second Prize in the Book Design Competition. His works have been selected for inclusion at the Lahti Poster Biennial, Moscow Global Biennale of Graphic Design, etc. Nakano was invited to show his works at the International Typography Biennale “TYPOJANCHI 2011 SEOUL.”
Born in Hiroshima Prefecture in 1978. Graduated from Musashino Art University, Department of Visual Communication Design, and completed the Master Course at Royal College of Art (RCA) in London. Hashizume teaches part-time at Joshibi University of Art and Design, Department of Design and Crafts (Concentration in Visual Design). While performing art direction and graphic design work in numerous areas, he also undertakes planning of exhibitions and workshops on focus points and real practice, develops educational programs, etc.
Born in Aichi Prefecture in 1976. Participated in the “ILLDOZER” design team. Since its disbandment, Maeda has been active as an art director and graphic designer in a broad array of fields, especially advertising, catalogs and package design. He currently serves as art director of TOO MUCH and POPEYE magazines.
The content of this exhibition will be covered in a special feature of IDEA No.382, to go on sale in June 2018.
January 23 (Tue), 2018 7:00 p.m.– 8:30 p.m.
Admission free. No reservations required.
All visitors are invited to attend.
Kiyonori Muroga, Tetsuya Goto, IDEA team
So Hashizume, Kensaku Kato, Daijiro Ohara
Organizers and Venues
CREATION GALLERY G8
Recruit Ginza8 Bldg., 1F, 8-4-17 Ginza, Chuo-ku, Tokyo 104-8001