Creative director, creative consultant, and principal of good design company, Manabu Mizuno was born in Tokyo in 1972. He graduated from Tama Art University in 1996 with a degree in Graphic Design. After initially working at Pablo Production and then DRAFT, he founded good design company in 1998. He undertakes the total spectrum of design-related work: from brand creation to logo design, product planning, package design, interior design, and consulting.
Mizuno’s major works to date include: the “iD” NFC payment service for NTT DOCOMO; Design Brand Up Project for Sotetsu Holdings; the “Kumamon” mascot character for Kumamoto Prefecture; Nakagawa Masashichi Shoten; East Japan Railway’s “JRE POINT” program; “Kayanoya” products for Kubara Honke; Aeon’s “HOME COORDY” brand; Kowa Company’s “TENERITA” and “FLANDERS LINEN PREMIUM” brands; Aeon Retail’s “KIDS REPUBLIC”; “Oisix”; Nitoms’ “STALOGY”; “HYDEE.B” and “HYDEE.II” bicycles through collaboration between VERY and Bridgestone; Kuroki Honten; corporate identity for the Japanese Ministry of Agriculture, Forestry and Fisheries; Tokyo Midtown; etc. Mizuno also undertakes creative direction of “THE,” a brand he himself planned and operates.
good design company’s major awards received include: London International Awards (Gold, Silver), The One Show (Gold, Silver, Bronze), D&AD Awards (Silver, Bronze), CLIO Awards (Silver, Bronze), Asahi Advertising Award, Mainichi Advertising Design Award, Nikkei Advertising Award, JAGDA New Designer Award, etc.
Mizuno has also published a number of books, all in Japanese.