1. TOP
  3. Michihiko Yanai Exhibition: “Drifting”


Michihiko Yanai Exhibition: “Drifting”

  • DATES : Mon. March 3 - Fri. March 28, 2008
  • HOURS : 11:00 a.m. – 7:00 p.m. (Wednesdays until 8:30 p.m.)
  • Closed Sundays and holidays. Admission free.

Drifting. Michihiko Yanai never stays long in one place.

Creative director. Art director. Commercial ad planner. Commercial director. Producer. Traversing freely across the professional boundaries of ad creation, Yanai is a creative genius who has given the world a succession of talked-about ad campaigns: Tower Records’ “NO MUSIC, NO LIFE,” Fujifilm’s “PHOTO IS” and Shiseido’s “uno,” to name a few.

But Yanai doesn’t confine himself to ad creation. He also edits and publishes the free monthly paper “KAZETOROCK”; operates a shop and gallery in the backstreets of Harajuku; organizes music events; appears regularly on radio; makes music with professional musicians; and writes numerous serialized essays. Yanai continuously drifts in directions opposite to stagnation and stability. If advertising is creation keen to the flow of the times, Yanai doesn’t just stand on the shore and watch that flow go by. He gets right into the current, lets himself go with the flow, and will likely continue to do so. He is forever heading toward new possibilities in communication, wherever the wind takes him.

Yanai sees “advertising” as everything that conveys something to someone. Breaking down the preconceptions of advertising, he constantly probes communication in real time, always seeking to breathe fresh air into the world of advertising. In this, his first solo exhibition, visitors will be introduced to creative director Michihiko Yanai’s activities, his ideas and his background, discovering what makes his work so appealing. Visitors will also enjoy the spatial design worked up by artist Yasuhiro Suzuki.

  • Tower Records
    Posters (starting 1996)

  • Shiseido “uno” commercials (2005)

  • “KAZETOROCK” (monthly magazine, starting 2005)

Michihiko Yanai

Creative Director of KAZETOROCK and sukiaitaiyabai.
Born in Koriyama City, Fukushima Prefecture, in 1964.

Exhibition Profile
Michihiko Yanai joined Hakuhodo in 1990 and went freelance in 2003, establishing KAZETOROCK. The exhibition will give a broad overview of his expansive portfolio as a creative director, including not only his commercials, promotional videos, posters and editorial works to date, but also his more recent undertakings in other areas plus a message for this special occasion. A “KAZETOROCK SHOP” will also operate within the gallery for the duration of the exhibition, following a similar shop conducted in the Shibuya Parco department store through February 14.

Creation Gallery G8

AAL / Directions

Spatial Design
Yasuhiro Suzuki