Fashion is one manifestation of design with which we are most familiar. The world is filled with numerous and ever-evolving fashion brands and fashion shops, and graphic design plays an important role in the various tools used to convey each brand’s individuality and product image: logomarks, shopping bags, catalogs, direct mailings, etc. For this exhibition, we have assembled an array of graphic designs of fashion brands and shops that are garnering attention today for their unique contributions to fashion’s evolution. We place the spotlight on three designers who create the graphics for nine of the most exciting brands and shops: Ryosuke Uehara, Atsuki Kikuchi and Naomi Hirabayashi.
A supremely high level of creativity is demanded of the graphic designer to express the worldview and image of a fashion brand in the most appealing way. Whether by bold and unfettered artistry, a measure of playfulness, or clever contrivance, the graphic designer conveys a brand’s special charms, bringing us joy and happiness in the process.
Visitors are sure to enjoy seeing how fashion and graphics resonate in the outstanding works on exhibit.
1.Direct mail for 2006-2007 autumn/winter collection
Client: Theatre Products Director: Ryosuke Uehara
2.Exhibition poster (2007)
Client: Theatre Products Director: Ryosuke Uehara
3.Direct mail for 2002-2003 autumn/winter collection
Client: Miharayasuhiro Sosu International Director: Ryosuke Uehara
4.Poster for 2001-2002 autumn/winter collection
Client: minä perhonen Director: Atsuki Kikuchi
5.Poster for 2005 spring/summer collection
Client: National Standard Director: Atsuki Kikuchi
6.Poster for 2008-2009 autumn/winter collection
Client: Sally Scott Director: Atsuki Kikuchi
7.Shoeboxes (2006)
Client: Arts & Science Director: Naomi Hirabayashi
8.Image books for 2005-2006 autumn/winter collection
Client: Journal Standard Luxe Director: Naomi Hirabayashi
9.Concept book (2006)
Client: Mezzanine Boutique Director: Naomi Hirabayashi
Ryosuke Uehara was born in Hokkaido in 1972. He is currently employed at Draft Co., Ltd., where he is involved in the D-BROS product brand. Among the products he has designed are the “Hope Forever Blossoming” line of flower vases and the “Hotel Butterfly” line of products inspired by an imaginary hotel. Since 2006, Mr. Uehara has served as art director handling all graphic work for the THEATRE PRODUCTS fashion brand and THEATRE MUSICA music label. His other major clients include Panasonic Electric Works Co., Ltd., une nana cool corp. and Smiles Co., Ltd. In addition, Mr. Uehara’s range of activities in collaboration with Yoshie Watanabe is remarkably broad. In 2007 they produced the short film “Yokubo no chairoi katamari/Brown Morsels of Desire” for the “chocolate” exhibition at 21_21 DESIGN SIGHT; the same year they participated in the “SPACE FOR YOUR FUTURE” exhibition at the Museum of Contemporary Art Tokyo; and in October 2008 they jointly held the “SPECIMEN OF TIME” exhibition at AMPG (Azuma Makoto Private Gallery). Among Mr. Uehara’s many awards received to date are Tokyo ADC Awards, the JAGDA New Designer Award, the Tokyo TDC Award, the New York ADC Award Gold Prize and the Warsaw International Poster Biennale Silver Medal. Ryosuke Uehara is a member of Tokyo ADC and JAGDA.
Born in Tokyo in 1974, Atsuki Kikuchi attended Musashino Art University, majoring in Sculpture. In 2000 he established Bluemark Inc., then in 2011 he founded his own design office. Mr. Kikuchi’s major work to date includes: VI and signage planning for Aomori Museum of Art (2006); art direction for the minä perhonen (1995-2004) and Sally Scott (2002 to date) fashion brands; book design for the magazines “Shun ga marugoto” (2007-2012), “So-en” (2013) and “Nikkei Kairo” (2015-2016); and package design for “Kamenoko Sponge” (2015). Mr. Kikuchi has also published a collection of his works titled “PLAY” (2009). Among his many awards received to date are the Kodansha Publishing Culture Award, Japan Package Design Award Grand Prix, Hiromu Hara Award,ADC Award and JAGDA Award.
Born in Tokyo. After graduating from Musashino Art University, she joined Shiseido, working in the advertising department. In 2002 she was assigned by Shiseido to the design studio Made Thought in London. She went freelance in 2005.
Organizer
Creation Gallery G8
Cooperation
Arts & Science, Journal Standard Luxe, Mar Enterprise, Mezzanine Boutique, Miharayasuhiro Sosu International, minä perhonen, National Standard, Sally Scott, Theatre Products
