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The 16th Yusaku Kamekura Design Award Winner

Kaoru Kasai Exhibition: “Hiroshima Appeals”

  • DATES : Tue. April 8 - Thu. May 15, 2014
  • HOURS : 11:00 a.m. – 7:00 p.m. Closed Sundays, holidays, and April 27 (Sun) through May 6 (Tue). Admission free.

The Yusaku Kamekura Design Award was established in 1999 to honor the achievements of the late graphic designer Yusaku Kamekura (1915-1997), and to contribute to the further development of the graphic design field. Operation of the award program and selection of the winner, chosen annually, are performed by the Japan Graphic Designers Association Inc. (JAGDA). JAGDA awards the prize to the designer whose works are judged most worthy among all entries featured in its yearbook, Graphic Design in Japan.

The 16th Yusaku Kamekura Design Award was bestowed on Kaoru Kasai for his “HIROSHIMA APPEALS 2013” peace campaign poster.

In his long career Mr. Kasai has engaged in a remarkably wide range of design fields, including: long-term advertising for Suntory Oolong Tea and United Arrows; CI, spatial planning and package design for Toraya Confectionery; cinema and theater advertising art: and book design. His works, simultaneously imbued with grace, serenity and strength, invariably leave a deep and lasting impression.

“HIROSHIMA APPEALS” is a campaign targeted at fostering world peace. Every year a prominent member of JAGDA creates a poster for the “HIROSHIMA APPEALS” series on a voluntary, non-remunerative basis. Mr. Kasai’s award-winning work, the 16th in the series to date, was highly acclaimed for its brilliant “return” to the fundamentals of graphic design and its impressive appeal achieved through simple but strong black lines.

CREATION GALLERY G8 is pleased to host a solo exhibition to commemorate Mr. Kasai’s winning of this highly regarded award. Besides his “HIROSHIMA APPEALS 2013” poster, the exhibition will also include a large selection of Mr. Kasai’s original drawings prepared in the course of developing his various artistic works.

Kaoru Kasai

Kaoru Kasai was born in Sapporo, Hokkaido, in 1949. After initially working at Bunka Printing Co., Ltd. (1968-1970) and then Ohtani Design (1970-1973), he has been employed at SUN-AD Company Limited since 1973. His creative activities span a broad spectrum, including: long-term production of advertising for Suntory Oolong Tea (1983 to date), United Arrows (1997 to date), etc.; CI, spatial planning, package design, etc. for Toraya Confectionery; CI and signage planning for Suntory and Roppongi Commerce Association; cinema and theater advertising art; book design; etc. His recent works include video production for “Nakimushi piero” (Crybaby Clown), a song featured on the NHK TV program “Minna no uta” (Everybody’s Songs), and book design for the Japanese edition of Peter Zumthor’s Thinking Architecture. Among the awards Mr. Kasai has received to date are the Tokyo ADC Grand Prix, Mainichi Design Award, Asahi Advertising Award, Kodansha Publishing Culture Award for Book Design, and the Tokyo ADC Hiromu Hara Award. In 2010 he published a catalog of his works titled KASAI Kaoru 1968 (Art Design Publishing). Mr. Kasai is a member of JAGDA, Tokyo ADC, Tokyo TDC and AGI.


Japan Graphic Designers Association Inc. (JAGDA)
Yusaku Kamekura Design Award Office