The Japan Graphic Design Association Inc. (JAGDA), established in 1978, is one of Asia’s largest design organizations, its membership currently standing at some 3,000 designers. JAGDA undertakes a wide variety of activities aimed at enhancing the environment for communication through design. These include the organization of exhibitions and seminars, support of design education, initiatives to cultivate public design and revitalize regions, international exchange, and publication of a yearbook: Graphic Design in Japan.

Each year, from among the works selected for inclusion in Graphic Design in Japan JAGDA presents the “JAGDA New Designer Awards” to promising designers under the age of 39 who are expected to be prominent in the field in the years to come. Since the awards were inaugurated in 1983, they have been bestowed on 122 designers now active at the very forefront of their profession. As a result, today the JAGDA New Designer Awards are considered a gateway to success, and their winners garner much attention among members of both the design and advertising fields.

In 2023, after a rigorous selection process evaluating 140 eligible candidates, the 41th JAGDA New Designer Awards were presented to Shun Ishizuka, Kako Fujita and Naonori Yago. This exhibition will introduce their winning and recent works, with a focus on posters and product designs.